About Cookies
What are Cookies? A cookie is a technology for remembering something about you as our user. Cookies are small text files with information which are stored on your access device.
Without cookies, every website and every app is simply losing its memory every time you visit a new page or open up the app again. It doesn’t remember who you are and what you did or what you like. This can be fairly complicated as many of the user experiences you are used to getting when using our website or app would cease to exist. Without this memory we, for example, can’t log you in as we forgot who you are. Or we can’t show you the rights language settings because we don’t know where you are coming from. So all these useful functionalities which makes the SaddleSpur website so enjoyable wouldn’t be possible.
But not using cookies also means that you can’t be tracked. Some websites use cookies to remember what you do on their website, and to target ads at you. That sounds bad but as cookies also remember what you like there will be no advertising - or at least less advertising - that you’re not interested in. Another scenario is that cookies will be used to know which of our marketing partners send you to us. If you click on a SAddleSpur ad on another website, this website uses cookies to let us know that you’re coming from them.
Cookies aren’t automatically good or bad, but it’s worth understanding what you can do about them and to take your own decision on your data.
II. What types of cookies exist?
Some of the Cookies used by us will be automatically deleted from your hard drive at the end of your browser session (Session Cookies). We also use Cookies which remain on your hard drive for a certain period after the end of your browser session (Persistent Cookies). Then on your next visit, the country and language you selected on your last visit to our Website will immediately be recognised. These Persistent Cookies will be stored on your hard drive and deleted by the browser after the prescribed period. These Cookies may also include Cookies from third-party providers (Third-Party Cookies).
III. Your decision
What will you be asked to decide about and when? When you’re visiting our Website or our WebApp and when you’re installing our app, you’ll be asked if you agree on the usage of cookies in order to track from whom of our partners you were sent to us and in order to show relevant information to you. You need to actively respond to that question in order to activate these cookies.
IV. Which cookies are covered by your consent?
We are only asking for your consent to use marketing cookies. Cookies that enable us to improve the functionality and security of our Website/WebApp or App are necessary to provide you with the product the world loves to use. We assume that you want us to remember you at your next login. We assume you want us to show you our website in the language you understand. And we assume you want us to improve our performance by e.g. letting us know how often you visited a specific SaddleSpur website and with this information to produce more content you might be interested in.
V. Which cookies can we use without your consent?
The usage of cookies which ensure the functionality and security of our Website, Web App or App is justified in accordance with Art. 6 (1) f) GDPR, which is why your explicit consent for using those cookies is not necessary. That is because for the usage of cookies that ensure the functionality and security of our products we can assume that it is also in your interest that our Website, Web app and App is protected against breakdowns or damages, that could impair the confidentiality of your data. Due to the usage of the following cookies we can e.g. analyse the cause of the dysfunction or avoid that the authenticity of your data will be impaired by e.g. spreading harmful program codes by unauthorised persons.
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What kind of data is collected that is necessary for a safe and efficient product?
As explained under III. above, we are automatically using cookies which are necessary for the functionality and security of our product and are not asking for your consent. Thereby we are collecting the following data:
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IP address
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Date and time of the request
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Time zone difference to Greenwich Mean Time (GMT)
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Content of the request (specific page)
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Access status/http status code
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Volume of data transferred
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Website (from which the request comes)
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Information of the Browser
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Information of Operating system (e.g. version or producer)
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Information of the device
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Language and version of the browser software
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Referrer (the last visited website, if available)
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Which cookies are covered by your consent?
To understand which cookies are covered by your consent here is a list of the marketing cookies we are using and what they are doing for us:
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Use of Google Analytics and Google Tag Manager
Our Website and our Web-App use Google Analytics and Google Tag Manager; web analysis services of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter: “Google”). Google Analytics and Google Tag Manager use so-called “Cookies”; text files which are stored on your computer/smartphone and which enable analysis of your use of our Website and Web-App. The information generated by the Cookie about your use of our Website and Web-App is generally transmitted to a Google server in the USA and stored there. However, within member states of the European Union or in other parties to the Agreement on the European Economic Area, your IP address will be previously shortened by Google on our Website and Web-App.
Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and abbreviated there. Google will use this information on behalf of the operator of this Website/App to evaluate your use of the Website, in order to compile reports about the Website activities and to render further services to the Website operator/App operator connected with the Website use/app use and internet use. The IP address transmitted by your browser within the framework of Google Analytics and Google Tag Manager will not be merged with other data from Google.
You can find more detailed information about this at: http://google.com/intl/de/analytics/privacyoverview.html
We hereby point out that, on our Website, Google Analytics are expanded with the code “gat.anonymizeIp();” in order to guarantee an anonymised collection of IP addresses (so-called IP Masking).
We use the Google Tag Manager to manage data of the following performance marketing partners:
A. Twitter N26 Bank GmbH uses cookies to help us show relevant ads to users of Twitter Inc., 1355 Market Street, Suite 900, San Francisco CA 94103, USA (hereinafter “Twitter”). Cookies allow us to help deliver ads to people who have previously visited our website and to recommend our services based on that activity. We also use cookies to help measure the performance of our ad campaigns. We are able to see how many people from our Twitter campaigns take an action on our site through these cookies. You can find further information here: https://twitter.com/en/privacy.
2. Use of Google Adwords on our Website We are using the remarketing function from Google Adwords on our website. This function serves to present visitors to the Website with advertisements tailored to their interests, within the framework of the Google advertising network. The Website visitors’ browser stores so-called “Cookies”; text files which are stored on your end device and which enable the user to be recognised when they access websites which are part of Google’s advertising network. On these pages, the user can then be shown advertisements related to content that the visitor has previously accessed on websites which use Google’s Remarketing function. You can find further information about Google Remarketing and Google’s Privacy Policy at: http://google.com/privacy/ads/.
3. Use of Facebook on our Website We use cookies to help us show relevant ads to Facebook users. Cookies allow us to help deliver ads to people who have previously visited our website and to recommend our services based on that activity. We also use cookies to help measure the performance of our ad campaigns. We are able to see how many people from our Facebook campaigns take an action on our site through these cookies. You can find further information about Facebook Cookie Policy and Facebook’s Privacy Policy at: https://www.facebook.com/policies/cookies/
4. Third party pixel If you have given us your consent to third party cookies tracked through pixels we will use the received information to better understand your website preferences, define potential prospect customer groups, retargeting and exclude customers from SaddleSpur advertising. Further, we send a hashed shadow ID to the partner after you completed the sign up. More information on third party pixels that we are using please find the following information: Facebook: https:
//www.facebook.com/policy.php. Google: https://www.google.com/policies/privacy/archive/20160325-20160628/
Twitter https://twitter.com/en/privacy
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How can you revoke your consent?
You have the right to revoke your consent to use marketing cookies at any time. If you do so, we will not process your data for these purposes anymore. The data processing that has been performed until receipt of your revocation stays legitimate. For your revocation there is no specific formal requirement. To change your Cookie Settings please find the section “Update Cookie Settings” on the bottom of our website.